- Toyota posted record April sales, climbing 10% year-over-year with 876,864 units.
- North American sales grew 8.2%, with the US market seeing a 10% rise in April.
- China’s generous subsidies boosted sales by 20.8%, helping it reach 142,754 units.
While there’s no doubt that the US administration’s tariff policies have thrown much of the automotive industry into disarray, Toyota is enjoying a particularly fruitful start to the year. In April, the Japanese carmaker sold a total of 876,864 vehicles, including those from Lexus, marking a new record for the month and an impressive 10% climb from April last year.
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The world’s largest carmaker is enjoying strong sales growth in most major regions, including North America. There, sales climbed 8.2% from 12 months ago to 270,365 units in April. Of these, 233,045 vehicles were sold in the United States, a 10% gain. Sales declined by 1.7% in Canada to 24,644 units and by 7.5% in Mexico to 9,252 units.
Read: Toyota Warns Significant Price Hikes Are Coming, And You’re Footing The Bill
In its sales report, Toyota attributed the strong North American results “due to continued strong demand as well as a rush in demand before the tariffs took effect.”
Over in Latin America, Toyota’s sales were up to 41,552 in April, an 8.1% gain. Similarly, they rose 8.4% in Europe to 98,611 units. Some declines were reported, such as in the UK and France, where sales slipped 12.9% and 12.1%, respectively.
Asia is performing particularly well for Toyota. Sales there climbed 12.9% in April to 254,773 units, and by 20.8% in China to 142,754. Toyota says sales in China grew thanks to generous dealership promotions linked to the government’s generous subsidy policies.
At home in Japan, Toyota sales rose 11.8% and hit 120,674 units in April. Sales also climbed 9.9% in the Middle East and by 25.4% in Africa. However, Toyota sales were down 6% in Oceania, including in Australia (-5.8%) and New Zealand (-7.8%).
The majority of Toyota’s production does not originate from Japan, but rather from international locations. In April, a total of 814,787 new Toyota and Lexus models were built at its facilities worldwide, 7.8% up from last year. By comparison, 268,957 new Toyota and Lexus vehicles were manufactured in Japan, representing a 6.9% increase from April 2024.
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